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The benefits of taking fashion e-tail international
Cross-border e-commerce has proven to be hugely successful for online fashion retailer ASOS. Launched ten years ago, ASOS (As Seen On Screen) now sells to 150 countries. From France to Fiji and from Ireland to Iran, ASOS reports having 2.9 million
Video Adds Power to Milwaukee Electric Tools E-mail Marketing
By definition, a tool is something designed to be used. What better way to demonstrate that utility than with video? That's the driving force behind the show-and-tell approach Milwaukee Electric Tool takes to its online marketing. To reach its audience
Internet is indispensable when it comes to local shopping
Small wonder that new local web tools are appearing with increasing frequency. Just yesterday, Foursquare joined the fray , offering local analytics tools to merchants. Full results of the survey are not yet available, but some interesting data points
Some newspapers may hate search engines, but they love SEO spam
71176 1 2 html Violet Blue, who used to be the Chronicle's sex columnist, discusses what she discovered on her not-so-safe-for-work blog: My Google search results did not return my column’s original archive, as it always had in the past. Instead
US online ad spend to overtake all print and DM
Global - Spending on digital advertising in the US will overtake print for the first time this year, according to new figures.     Read more ...
Forrester Looking at Wrong End of Commerce
The WSJ and TechCrunch cover Forrester’s relatively bullish e-commerce forecast. This is from the WSJ: In 2009, e-commerce in the U.S. managed to buck the recession that dragged down the rest of retail, growing 11% to reach $155.2 billion, according to
On-Line Advertising Now Exceeds Print Advertising, Says Study
Advertising in U.S. digital media now exceeds advertising in print media, according to a new study by the Outsell media research group. Long predicted, the advertising milestone finally arrived thanks to a 9.6% boom in digital advertising in 2010.
Treehouse Interactive Announces Marketing View Integration with Oracle CRM On Demand
TreeHouse Interactive, the technology company specialized in on-demand partner relationship management (PRM), channel sales force automation (CSFA) and demand generation solutions, has unveiled that Marketing View, the company’s demand generation
December 2009 Spam Report
ABSTRACT: Despite the six-year-old CAN-SPAM Act, spammers routinely abuse the law and continue to deliver their obnoxious email. One year ago, a major spam-hosting ISP was shut down, causing an impressive drop in botnet activity. Today, however, spam
Europeans particularly receptive to online ads – study
(Telecompaper) Europeans exposed to online ad campaigns are 72 percent more likely to visit the advertiser's website and 94 percent more likely to conduct a...
Europeans particularly receptive to online ads â study
Extract not available.
Western Europeans spent 12% more online last year, Forrester says
Western Europeans love online shopping-at least more than they did last year, a new report from Forrester Research Inc. finds. They spent 68 billion euros ($92.5 billion) online in 2009, up 12% from 2008. And, Forrester projects the growth trend will

 

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